Tasks & Responsibilities
  • 01
    Managing press conferences, draft press releases, briefing notes and information publications, exhibitions and annual reports;
  • 02
    Writing and editing press releases, in-house newsletters, speeches, articles and annual reports;
  • 03
    Maintaining and updating information on the organisation’s website;
  • 04
    Preparing and supervising the production of publicity brochures, handouts, promotional videos, photographs, films and multimedia programmes;
  • 05
    Responding to queries from individuals, journalists and other organisations;
  • 06
    Giving briefings at presentations, press conferences, radio and TV interviews, and meetings;
  • 07
    Developing and maintaining good working relations with the media, including local and national newspapers, magazines, radio and television;
  • 08
    Organising special events such as press conferences, exhibitions, open days, tours, competitions and sponsorship;
  • 09
    Fostering community relations through events such as open days and involvement in community initiatives;
  • 10
    Focusing on improving the well-being of individuals, families and the community.
  • 11
    Planning, research and evaluation;
  • 12
    Performing related tasks; and
  • 13
    Enhancing knowledge and coordinating work performance.

What are the skills required?

Skills, knowledege and abilities that are essential to carry out a task with determined results. Skills can often be divided into domain-general and domain-specific skills.

Soft Skill
English
Able to speak English
Hard Skill
Mandarin
Able to speak Mandarin
Soft Skill
Communication
The ability to communicate effectively with superiors, colleagues, and staff is essential, no matter what industry you work in.
Soft Skill
Bahasa Malaysia
Able to speak Bahasa Malaysia
Soft Skill
Marketing
Marketing is the study and management of exchange relationships.
Soft Skill
Writing
Experience expressing business messages effectively in written form. This may include planning drafting and revising as necessary.
Soft Skill
Written Communication
Working experience of Written Communication, which involves any type of message that makes use of the written word. Written communication is the most important and the most effective of any mode of business communication.
Soft Skill
Leadership
Leadership is both a research area and a practical skill encompassing the ability of an individual or organization to "lead" or guide other individuals, teams, or entire organizations.
Soft Skill
Public Relations
Public relations (PR) is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public.
Soft Skill
Listening
Expertise in focusing on the words and intention being communicated by another in a way that demostrates focus and enhances the effectiveness of the interaction.
Soft Skill
Corporate Communications
Corporate Communication is a set of activities involved in managing and orchestrating all internal and external communications aimed at creating favourable point of view among stakeholders on which the company depends.
Hard Skill
Japanese
Japanese (, Nihongo, [ihoo] or [ihoo]) is an East Asian language spoken by about 125 million speakers, primarily in Japan, where it is the national language.
Soft Skill
Media Relations
Media Relations involves working with media for the purpose of informing the public of an organization's mission, policies and practices in a positive, consistent and credible manner.
Hard Skill
Korean
The Korean language (/, see below) is the official and national language of both Koreas: the Democratic People's Republic of Korea (North Korea) and the Republic of Korea (South Korea), with different standardized official forms used in each territory.
Soft Skill
Customer Relationship Management (CRM)
Experience analysing data about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.
Soft Skill
Strategic Communications
Strategic communication can mean either communicating a concept, a process, or data that satisfies a long term strategic goal of an organization by allowing facilitation of advanced planning, or communicating over long distances usually using international telecommunications or dedicated global network assets to coordinate actions and activities of operationally significant commercial, non-commercial and military business or combat and logistic subunits.
Hard Skill
Event Management
Event management is the application of project management to the creation and development of large scale events such as festivals, conferences, ceremonies, formal parties, concerts, or conventions.
Hard Skill
Videography
Videography refers to the process of capturing moving images on electronic media (e.g., videotape, direct to disk recording, or solid state storage) and even streaming media.
Soft Skill
Event Planning
Event management is the application of project management to the creation and development of large scale events such as festivals, conferences, ceremonies, formal parties, concerts, or conventions. The process of planning and coordinating the event is usually referred to as event planning and which can include budgeting, scheduling, site selection, acquiring necessary permits, coordinating transportation and parking, arranging for speakers or entertainers, arranging decor, event security, catering, coordinating with third party vendors, and emergency plans.
Hard Skill
Team Management
Team management is the ability of an individual or an organization to administer and coordinate a group of individuals to perform a task.
Soft Skill
Client Care
In a healthcare context, client care is a broad term that refers to interacting with and treating medical patients.
Hard Skill
Compliance Management
Working experience of Compliance Management, which is the process which ensures that a set of people are following a given set of rules. The rules are referred to as the compliance standard or compliance benchmark, while the process is what manages their compliance. Compliance management can take many forms. It can be a mix of policies, procedures, documentation, internal auditing, third party audits, security controls, and technological enforcement. There are two recognized models for implementing compliance management.
Hard Skill
Cost Analysis
Definition of cost analysis 1 : the act of breaking down a cost summary into its constituents and studying and reporting on each factor 2 : the comparison of costs (as of standard with actual or for a given period with another) for the purpose of disclosing and reporting on conditions subject to improvement
Hard Skill
Preparing Proposals
Working experience of Preparing Proposals. A business proposal is a written offer from a seller to a prospective buyer. Business proposals are often a key step in the complex sales process - i.e. whenever a buyer considers more than price in a purchase. A proposal puts the buyer's requirements in a context that favors the seller's products and services, and educates the buyer about the capabilities of the seller in satisfying their needs.
Hard Skill
Staff Management
Staff management is the management of subordinates in an organization.
Soft Skill
Community Relations
Firm's interactions with the people constituting the environment it operates in and draws resources from, to foster mutual understanding, trust, and support.
Soft Skill
Consumer Services
Range of services provided to consumers of a product by the company that produces, markets, or supports the product.
Soft Skill
Marketing Communications
Marketing communications (MC, marcom, marcomm) uses different marketing channels and tools in combination: Marketing communication channels focuses on any way a business communicates a message to its desired market, or the market in general.
Soft Skill
Product Marketing
Product marketing is the process of promoting and selling a product to an audience.
Soft Skill
Project Planning
Evaluate proposals/project plans and assess feasibility issues.
Soft Skill
Proposal Writing
A business proposal is a written offer from a seller to a prospective buyer. Business proposals are often a key step in the complex sales process—i.e., whenever a buyer considers more than price in a purchase.
Soft Skill
Arbitration
Arbitration, a form of alternative dispute resolution (ADR), is a way to resolve disputes outside the courts.
Soft Skill
Business Communications
Working experience of Business Communications, which is information sharing between people within and outside an organization that is performed for the commercial benefit of the organization. It can also be defined as relaying of information within a business by its people.
Hard Skill
Contact Management
Working experience of Contact Management, which is a software program that enables users to easily store and find contact information, such as names, addresses and telephone numbers.
Soft Skill
Judgment and Decision Making
Judgment and Decision Making is a bimonthly peer-reviewed open access scientific journal covering the psychology of human decision making.
Soft Skill
Media Planning
Media planning is generally outsourced to a media agency and entails sourcing and selecting optimal media platforms for a client's brand or product to use.
Hard Skill
Program Management
Program management or programme management is the process of managing several related projects, often with the intention of improving an organization's performance.
Soft Skill
Report Writing
A report or account is any informational work (usually of writing, speech, television, or film) made with the specific intention of relaying information or recounting certain events in a widely presentable form.
Hard Skill
Transportation Management
Working experience of Transportation Management. A transportation management system (TMS) is a subset of supply chain management concerning transportation operations and may be part of an enterprise resource planning system.
Hard Skill
Corporate Reporting
Experience of the disclosure of financial and non-financial information to stakeholders and shareholders.
Soft Skill
Customer Relationship Marketing
Customer relationship marketing (CRM) is a business process in which client relationships, customer loyalty and brand value are built through marketing strategies and activities.
Hard Skill
Filipino
Filipino also known as Pilipino, is the national language (Wikang pambansa / Pambansang wika) of the Philippines
Hard Skill
Microsoft Power Point
Presentation software
Soft Skill
Public Relations And Communications
Plan, coordinate and implement all the efforts required in a public relations strategy such as defining the targets, preparing communications, contacting partners, and spreading information among stakeholders.
Soft Skill
Public Speaking
Public speaking (also called oratory or oration) is the process or act of performing a speech to a live audience.
Hard Skill
Publicity Campaigns
Working experience of Publicity Campaigns, which is an effort to convey information to the public. government publicity campaigns. The publicity campaign uses stickers with bright red lettering as well as newspaper advertisements. marketing. an advertising campaign for a particular product.
Hard Skill
Scheduling software
Calendar and scheduling software
Hard Skill
Slack
Project management software
Field of Study Required
Field of study consists of a broad area of academic and skills qualifications that come under a similar branch of subject knowledge. In addition, courses offered under each field of study require similar academic entry requirements.
Management and administration
Management and administration is the study of planning, directing and operating the functions and activities of organisations and instituions. Programmes in management covering administration, economics, finance etc. are included in this field if emphasis is given to management and administration.
12,166
Graduates

(2019)

Languages
Languages is the study of the structure and composition of various languages include 223 National language and 224 Other languages and none of these fields is clearly dominating. It includes the study of related cultures, literature and linguistics.
541
Graduates

(2019)

Journalism and reporting
Journalism and reporting is the study of the theory and practices of journalism/reporting as part of the field of mass communication. Journalism and reporting is about the wording and content of messages. It comprises news reporting, writing commentaries and feature stories of public interest etc.
2,220
Graduates

(2019)

Marketing and advertising
Marketing and advertising is the study of exchange processes of goods and services between organisation and/or individuals, and the study of consumer behaviour and requirements. It includes the study of the role of product development, pricing, distribution, promotion and sales in order to maximise business performance.
2,470
Graduates

(2019)

Social Sciences, business and law
0
Graduates

(2019)

Veterinary
Veterinary is the study of preventing, diagnosing and treating diseases and injuries in animals, and their general care. The study of caring for sick, injured and infirm animals undergoing treatment in veterinary clinics in included.
0
Graduates

(2019)

Business & Administration (Broad Programme)
Business and administration (broad programmes) is the study of the theory and practice of planning, directing, organising and coordinating the resources of private and public organisations and instituitions.
3,167
Graduates

(2019)


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