Tasks & Responsibilities
  • 01
    Planning, implementing and monitoring various business activities;
  • 02
    Reporting on customer feedback and requirements to manufacturers;
  • 03
    Developing and devising creative ideas for an advertising campaign for a brand or business;
  • 04
    Advising clients on how, when and where to spend their advertising budgets;
  • 05
    Providing direct, creative and strategic communication with the target audience, e.g. direct mail and direct response radio advertising;
  • 06
    Interacting with the media;
  • 07
    Performing related tasks; and
  • 08
    Enhancing knowledge and coordinating work performance.

What are the skills required?

Skills, knowledege and abilities that are essential to carry out a task with determined results. Skills can often be divided into domain-general and domain-specific skills.

Soft Skill
Marketing
Marketing is the study and management of exchange relationships.
Soft Skill
English
Able to speak English
Soft Skill
Communication
The ability to communicate effectively with superiors, colleagues, and staff is essential, no matter what industry you work in.
Hard Skill
Mandarin
Able to speak Mandarin
Soft Skill
Bahasa Malaysia
Able to speak Bahasa Malaysia
Soft Skill
Planning
Planning (also called forethought) is the process of thinking about and organizing the activities required to achieve a desired goal.
Soft Skill
Digital Marketing
Digital marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Soft Skill
Writing
Experience expressing business messages effectively in written form. This may include planning drafting and revising as necessary.
Soft Skill
Market Research
Market research (also in some contexts known as Industrial Research) is any organized effort to gather information about target markets or customers.
Soft Skill
Leadership
Leadership is both a research area and a practical skill encompassing the ability of an individual or organization to "lead" or guide other individuals, teams, or entire organizations.
Soft Skill
Social Media Marketing
Social media marketing is the use of social media platforms and websites to promote a product or service.
Hard Skill
Business Management
Working experience of Business Management, which is the activities associated with running a company, such as controlling, leading, monitoring, organizing, and planning.
Soft Skill
Listening
Expertise in focusing on the words and intention being communicated by another in a way that demostrates focus and enhances the effectiveness of the interaction.
Hard Skill
Japanese
Japanese (, Nihongo, [ihoo] or [ihoo]) is an East Asian language spoken by about 125 million speakers, primarily in Japan, where it is the national language.
Soft Skill
Content Marketing
Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online.
Soft Skill
Product Marketing
Product marketing is the process of promoting and selling a product to an audience.
Soft Skill
Marketing Communications
Marketing communications (MC, marcom, marcomm) uses different marketing channels and tools in combination: Marketing communication channels focuses on any way a business communicates a message to its desired market, or the market in general.
Hard Skill
Digital Advertising
Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers.
Hard Skill
Market Analysis
A market analysis studies the attractiveness and the dynamics of a special market within a special industry.
Hard Skill
Sales Management
Sales management is a business discipline which is focused on the practical application of sales techniques and the management of a firm's sales operations.
Hard Skill
Online Advertising
Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers.
Soft Skill
Sales Planning
Experience setting profit-based sales targets, quotas, sales forecasting, demand management and the execution of a sales plan.
Soft Skill
Strategic Marketing
Experience defining and performing marketing activities that are consistent with a company s plans and use of resources over time to achieve it's communicated objectives
Soft Skill
Media Planning
Media planning is generally outsourced to a media agency and entails sourcing and selecting optimal media platforms for a client's brand or product to use.
Soft Skill
Brand Marketing
Working experience of Brand Marketing. Branding is a concept that extends far beyond the marketing of 'brand name' designer jeans and other products. A company's brand represents their market identity-who they are, what they do, what kind of quality they provide, their reputation for trustworthiness, and more. Consequently, brand marketing is important to nearly every business, from those selling breakfast cereals, to those developing new technologies, to those providing logistic support to other businesses.
Hard Skill
Campaign Management
The planning, executing, tracking and analysis of direct marketing campaigns.
Soft Skill
Public Speaking
Public speaking (also called oratory or oration) is the process or act of performing a speech to a live audience.
Soft Skill
Database Marketing
Database marketing is a form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes.
Soft Skill
Business Planning
Experience constructing a document that brings together the perspectives of many business teams including finance, human resources, intellectual property management, and marketing to create a credible understanding of the future of the company for someone who is unfamiliar with the business.
Hard Skill
Korean
The Korean language (/, see below) is the official and national language of both Koreas: the Democratic People's Republic of Korea (North Korea) and the Republic of Korea (South Korea), with different standardized official forms used in each territory.
Hard Skill
Marketing Analytics
Marketing analyticsis the practice of measuring, managing and analyzingmarketing performanceto maximize its effectiveness and optimize return on investment (ROI).
Hard Skill
Marketing Management
Marketing management is the organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of a firm's marketing resources and activities.
Soft Skill
Channel Marketing
Multichannel marketing is the blending of different distribution and promotional channels for the purpose of Marketing.
Soft Skill
Media Relations
Media Relations involves working with media for the purpose of informing the public of an organization's mission, policies and practices in a positive, consistent and credible manner.
Hard Skill
Business Analysis
Experience identifying business needs and and determining solutions to business problems.
Soft Skill
Marketing Calendar
Establish marketing calendars break down the months or weeks of a year and address the marketing activities, target market, marketing costs, from and todate, number of potential customer and results that will take place in each month or week.
Hard Skill
Value Selling
Value added selling is one of several sales techniques that relies on building on the inherent value of a product or service.
Soft Skill
Corporate Marketing
Corporate marketing is the means by which a corporation or organization attracts potential customers.
Soft Skill
Internet Marketing
Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers.
Soft Skill
Market Planning
Working experience of Market Planning. A marketing plan is a comprehensive document or blueprint that outlines a business advertising and marketing efforts for the coming year. It describes business activities involved in accomplishing specific marketing objectives within a set time frame.
Hard Skill
Account-based Marketing
Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one.
Soft Skill
Digital Media Marketing
Working experience of Digital Media Marketing, which involves the storage and utilization of marketing data in digital format, which can be used to target potential customers in more organized and result-driven manner.
Soft Skill
Merchandise Presentation
Working experience of Merchandise Presentation. The science of arranging merchandise in order to enhance the viewer's perception and create a sense of added value.
Hard Skill
Usability Testing
Usability testing is a technique used in user-centered interaction design to evaluate a product by testing it on users.
Soft Skill
B2B Marketing
B2B (business-to-business) marketing is marketing of products to businesses or other organizations for use in production of goods, for use in general business operations (such as office supplies), or for resale to other consumers, such as a wholesaler selling to a retailer.
Hard Skill
Demand Analysis
Demand analysis is a research done to estimate or find out the customer demand for a product or service in a particular market.
Soft Skill
Promotional Marketing
In marketing, promotion is advertising a product or brand, generating sales, and creating brand loyalty.
Soft Skill
Sms Marketing
According to statics, more than 90% of the population has cellular phones. Using the cell phones for advertising is highly useful. Those who have cell phones, almost 95% have the ability to perform SMS advertising communications
Field of Study Required
Field of study consists of a broad area of academic and skills qualifications that come under a similar branch of subject knowledge. In addition, courses offered under each field of study require similar academic entry requirements.
Journalism and reporting
Journalism and reporting is the study of the theory and practices of journalism/reporting as part of the field of mass communication. Journalism and reporting is about the wording and content of messages. It comprises news reporting, writing commentaries and feature stories of public interest etc.
2,220
Graduates

(2019)

Marketing and advertising
Marketing and advertising is the study of exchange processes of goods and services between organisation and/or individuals, and the study of consumer behaviour and requirements. It includes the study of the role of product development, pricing, distribution, promotion and sales in order to maximise business performance.
2,470
Graduates

(2019)

Management and administration
Management and administration is the study of planning, directing and operating the functions and activities of organisations and instituions. Programmes in management covering administration, economics, finance etc. are included in this field if emphasis is given to management and administration.
12,166
Graduates

(2019)


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