Tasks & Responsibilities
  • 01
    Planning, directing and coordinating the advertising and public relations activities of the enterprise or organisation;
  • 02
    Negotiating advertising contracts with officials of newspapers, radio and television stations, sports and cultural organisations and advertising agencies;
  • 03
    Planning and managing information programmes for legislators, the mass media and general public about the plans, accomplishments and points of view of the enterprise or organisation;
  • 04
    Controlling expenditure and ensuring the efficient use of resources;
  • 05
    Establishing and directing operational and administrative procedures;
  • 06
    Planning and directing daily operations;
  • 07
    Overseeing the selection, training and performance of staff;
  • 08
    Representing the department in its dealings with other divisions of the organisation or with external bodies;
  • 09
    Performing related tasks; and
  • 10
    Managing, planning, scheduling and monitoring the tasks of other workers.

What are the skills required?

Skills, knowledege and abilities that are essential to carry out a task with determined results. Skills can often be divided into domain-general and domain-specific skills.

Soft Skill
Marketing
Marketing is the study and management of exchange relationships.
Soft Skill
Communication
The ability to communicate effectively with superiors, colleagues, and staff is essential, no matter what industry you work in.
Soft Skill
English
Able to speak English
Soft Skill
Planning
Planning (also called forethought) is the process of thinking about and organizing the activities required to achieve a desired goal.
Soft Skill
Leadership
Leadership is both a research area and a practical skill encompassing the ability of an individual or organization to "lead" or guide other individuals, teams, or entire organizations.
Hard Skill
Mandarin
Able to speak Mandarin
Soft Skill
Bahasa Malaysia
Able to speak Bahasa Malaysia
Soft Skill
Writing
Experience expressing business messages effectively in written form. This may include planning drafting and revising as necessary.
Soft Skill
Problem Solving
Problem solving consists of using generic or ad hoc methods, in an orderly manner, for finding solutions to problems.
Hard Skill
Portfolio Management
Portfolio management is the art and science of making decisions about investment mix and policy, matching investments to objectives,asset allocationfor individuals and institutions, and balancing risk against performance.
Soft Skill
Digital Marketing
Digital marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Soft Skill
Written Communication
Working experience of Written Communication, which involves any type of message that makes use of the written word. Written communication is the most important and the most effective of any mode of business communication.
Soft Skill
Listening
Expertise in focusing on the words and intention being communicated by another in a way that demostrates focus and enhances the effectiveness of the interaction.
Soft Skill
Public Relations
Public relations (PR) is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public.
Hard Skill
Japanese
Japanese (, Nihongo, [ihoo] or [ihoo]) is an East Asian language spoken by about 125 million speakers, primarily in Japan, where it is the national language.
Soft Skill
Community Management
Working experience of Community Management, which is about building relationships and how a brand seizes opportunities to interact with communities in public online spaces.
Soft Skill
Business Continuity Planning
Working experience of Business Continuity Planning. Business continuity planning (or business continuity and resiliency planning) is the process of creating systems of prevention and recovery to deal with potential threats to a company
Hard Skill
Channel Management
Experience managing complex groups of both suppliers and distributors to ensure communicated business commitments are met
Field of Study Required
Field of study consists of a broad area of academic and skills qualifications that come under a similar branch of subject knowledge. In addition, courses offered under each field of study require similar academic entry requirements.
Marketing and advertising
Marketing and advertising is the study of exchange processes of goods and services between organisation and/or individuals, and the study of consumer behaviour and requirements. It includes the study of the role of product development, pricing, distribution, promotion and sales in order to maximise business performance.
2,470
Graduates

(2019)

Management and administration
Management and administration is the study of planning, directing and operating the functions and activities of organisations and instituions. Programmes in management covering administration, economics, finance etc. are included in this field if emphasis is given to management and administration.
12,166
Graduates

(2019)

Chemical and process
Chemical and process is the study of planning, designing, and developing products and processes where chemical and physical changes occur. It includes designing chemical plants and control systems.
2,518
Graduates

(2019)

Other language
Other languages is the study of languages such as English, French, German, Spanish, Mandarin, Tamil, Arabic etc. including the study of related literature and linguistics.
1,787
Graduates

(2019)

Training for teachers in basic levels
Training for teachers at basic levels is the study of the theories, methods and practice of giving children between 5-15 years of age a sound basic education in reading, writing and mathematics along with an elementary understanding of other subjects such as history, geography, social science etc. Subject specialisation should be stressed less than in field 145 Training for teachers with subject specialisation. The study of teaching children with special needs is included in this field, likewise the study of teaching adults basic reading and writing.
200
Graduates

(2019)

Horticulture
Horticulture (gardening) is the study of horticultural technology and management, floriculture, greenhouse methods, nursery management, landscape gardening etc.
120
Graduates

(2019)

Earth science
Earth science is the study of the composition and structure of earth including the hydrosphere and the atmosphere.
624
Graduates

(2019)

Building
Building is the study of the science, technology and techniques of assembling, erecting and maintaining public, commercial, industrial and resindential structures and their fittings.
2,118
Graduates

(2019)


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