Tasks & Responsibilities
  • 01
    Planning, directing and coordinating the sales and marketing activities of the enterprise or organisation;
  • 02
    Planning and organising special sales and marketing programmes based on sales records and market assessments;
  • 03
    Planning, administering and reviewing customer services and after-sales services and maintaining good customer relations;
  • 04
    Determining price lists, discounts and delivery terms, credit arrangements, product mix, geographical sales areas, sales promotion budgets, sales methods, customer service standards, special incentives and special campaigns;
  • 05
    Directing merchandising methods and distribution policy by coordinating the work of salespersons or managing the appointment of agents and distributors;
  • 06
    Controlling expenditure and ensuring the efficient use of resources;
  • 07
    Monitoring customer service, invoicing, payments and administration costs;
  • 08
    Planning and directing daily operations;
  • 09
    Overseeing the selection, training and performance of staff;
  • 10
    Representing the department in its dealings with other divisions of the organisation or with external agencies;
  • 11
    Performing related tasks; and
  • 12
    Managing, planning, scheduling and monitoring the tasks of other workers.

What are the skills required?

Skills, knowledege and abilities that are essential to carry out a task with determined results. Skills can often be divided into domain-general and domain-specific skills.

Soft Skill
Marketing
Marketing is the study and management of exchange relationships.
Soft Skill
English
Able to speak English
Soft Skill
Planning
Planning (also called forethought) is the process of thinking about and organizing the activities required to achieve a desired goal.
Soft Skill
Leadership
Leadership is both a research area and a practical skill encompassing the ability of an individual or organization to "lead" or guide other individuals, teams, or entire organizations.
Hard Skill
Mandarin
Able to speak Mandarin
Soft Skill
Digital Marketing
Digital marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Soft Skill
Bahasa Malaysia
Able to speak Bahasa Malaysia
Hard Skill
Analysis
The ability to collect and analyze information, problem-solve, and make decisions
Soft Skill
Market Research
Market research (also in some contexts known as Industrial Research) is any organized effort to gather information about target markets or customers.
Soft Skill
Speaking
ability to communicate effectively. These skills allow the speaker, to convey his message in a passionate, thoughtful, and convincing manner
Hard Skill
Forecasting
Forecasting is the process of making predictions of the future based on past and present data and most commonly by analysis of trends.
Soft Skill
Public Relations
Public relations (PR) is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public.
Soft Skill
Decision Making
In psychology, decision-making is regarded as the cognitive process resulting in the selection of a belief or a course of action among several alternative possibilities.
Hard Skill
Sales Management
Sales management is a business discipline which is focused on the practical application of sales techniques and the management of a firm's sales operations.
Soft Skill
Product Marketing
Product marketing is the process of promoting and selling a product to an audience.
Soft Skill
Strategic Marketing
Experience defining and performing marketing activities that are consistent with a company s plans and use of resources over time to achieve it's communicated objectives
Soft Skill
Brand Marketing
Working experience of Brand Marketing. Branding is a concept that extends far beyond the marketing of 'brand name' designer jeans and other products. A company's brand represents their market identity-who they are, what they do, what kind of quality they provide, their reputation for trustworthiness, and more. Consequently, brand marketing is important to nearly every business, from those selling breakfast cereals, to those developing new technologies, to those providing logistic support to other businesses.
Soft Skill
Marketing Communications
Marketing communications (MC, marcom, marcomm) uses different marketing channels and tools in combination: Marketing communication channels focuses on any way a business communicates a message to its desired market, or the market in general.
Soft Skill
Strategic Planning
Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy.
Soft Skill
Promotional Planning
The Promotional Planning is a process of optimizing the utilization of marketing tools, strategies, resources to promote a product and service with the intent to generate demand and meet the set objectives.
Soft Skill
Healthcare Marketing
Health Marketing is a multidisciplinary area of public health practice. This innovative approach draws from traditional marketing theories and principles and adds science-based strategies to prevention, health promotion and health protection.
Hard Skill
Strategic Analysis
The process of developing strategy for a business by researching the business and the environment in which it operates.
Hard Skill
Campaign Performance Analysis
Working experience of Campaign Performance Analysis, which is analyzing the effectiveness of the campaign using reports and campaign statistics, including: the number of leads generated, the amount of opportunities tied to the campaign, the amount of business generated from the campaign, and more.
Soft Skill
Customer Relationship Marketing
Customer relationship marketing (CRM) is a business process in which client relationships, customer loyalty and brand value are built through marketing strategies and activities.
Soft Skill
New Product Marketing
Product marketing is the process of promoting and selling a product to an audience.
Hard Skill
Performance Analytics
Working experience of Performance Analytics. Performance Analytics enables to track, aggregate, and visualize key performance indicators over time, rather than reporting on a point in time.
Hard Skill
Predictive Models
Predictive modeling uses statistics to predict outcomes.
Hard Skill
Sales Trend Analysis
Sales trend analysis is the review of historical revenue results to detect patterns. Sales trend analysis is a useful budgeting and financial analysis method that can indicate the onset of changes in the near-term revenue growth rates of a business.
Field of Study Required
Field of study consists of a broad area of academic and skills qualifications that come under a similar branch of subject knowledge. In addition, courses offered under each field of study require similar academic entry requirements.
Economics
Economics is the study of economic policy, economic theory and economic decision making.
1,751
Graduates

(2019)

Marketing and advertising
Marketing and advertising is the study of exchange processes of goods and services between organisation and/or individuals, and the study of consumer behaviour and requirements. It includes the study of the role of product development, pricing, distribution, promotion and sales in order to maximise business performance.
2,470
Graduates

(2019)

Management and administration
Management and administration is the study of planning, directing and operating the functions and activities of organisations and instituions. Programmes in management covering administration, economics, finance etc. are included in this field if emphasis is given to management and administration.
12,166
Graduates

(2019)

Textiles, clothes, footwear and leather
Textiles, clothes, footwear and leather is the study of the manufacture of textiles, textile and leather products, clothing and related items, shoes and other forms of footwear.
85
Graduates

(2019)

Business & Administration (Broad Programme)
Business and administration (broad programmes) is the study of the theory and practice of planning, directing, organising and coordinating the resources of private and public organisations and instituitions.
3,167
Graduates

(2019)

Domestics services
Domestic services is the study of various domestic services, such as housekeeping, cleaning, laundering, sewing etc.
0
Graduates

(2019)


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